Within the heads of your many prospective customers, your brand exists . It wont be your red logo, or the tagline on your advertisement, it is the people’s image of your company and your products, and how it impacts their lives.

Therefore, the sum of the decisions you make to influence that image is your Brand Strategy. If  you want an image of…[Read more]

First of all, let me congratulate you on deciding to get involved in the world of business! Making a business that is new without any experience is not something to be scared of because the success of entrepreneurs does not come from how much experience they have but from the fact that startup owners are more likely motivated, hard-working, and e…[Read more]

Supplier innovation has a lot of definitions, there is a common theme and it is “supplier driven innovation”, which is the expanded form of the term.

When you do your business, you build relationships with your suppliers. This suppliers learn your business; often in great detail. When suppliers learn about your business, it is common for them to…[Read more]

Lean Manufacturing’s goal is to provide superior quality products for more customers at a significantly lower price while contributing more to the market. To be more specific it wants: cost reduction, elimination of waste, guaranteed product quality and customer satisfaction.

Successful companies base their philosophy on Lean Manufacturing.…[Read more]

The best social media marketing method is to find your target market.

Let’s face it, you can’t sell your product or service to everyone. Your brand doesn’t catch everyone’s attention (NOT YET). So why would they be interested to follow you on social media?

1. Numbers of followers doesn’t matter

Terrible marketers will just be after the number o…[Read more]

Creativity is something you’re born with. BUT if you want to try to be creative, here are some tips you can follow so you can come up with great ideas.

Make time. If you are busy, and don’t much time, you can’t form new ideas. So set aside time and just do nothing but think. It can be a very hard thing to do, but it’s a good habit. It’s also g…[Read more]

Here are some tips you need to consider if you plan to sell your idea:

You have to make sure that your idea something new and novel to sell.
You need to secure your intellectual property rights and make your idea semi-protected. Unless you have embodied the implementation in hardware or code, you have a concept which may or not be fully p…[Read more]

There are two types of inventions; one is made from passion and the other one is made for business. Your question seems to be connected to the second type of invention. So you want to make business before inventing? Here are some tips you should do:

1. Look for a problem in the community/personal problem that you would like to solve.

2. Check if…[Read more]

Manufacturing involves the study of various processes done in a mechanical industry. It talks about the study of the materials used like Iron carbide; Steel, High Speed Steel, Cast Iron, High Carbon Steel, etc. It can also be their physical and chemical properties like casting, forming, joining and machining processes, machine tools (Lathe,…[Read more]

You can have it manufactured in a lot of different ways. The challenge is to figure out how you actually want to do it.

1. Do you want to do it yourself? If you have money to invest, it’s the easiest way to ensure the quality of the process of manufacturing your inventions.

2. But before going for reproducing your invention, you’ll have to have…[Read more]

People are very dependent on Social Media nowadays. It is where your Target Market could be. It’s the place for all kinds of people and audience. Who doesn’t use Social Media anyway? If it is a need to hire a Social Media Visual, go ahead. Your image on Social Media as a company is very important.

Here are some tips on how to market a social…[Read more]