Within the heads of your many prospective customers, your brand exists . It wont be your red logo, or the tagline on your advertisement, it is the people’s image of your company and your products, and how it impacts their lives.

Therefore, the sum of the decisions you make to influence that image is your Brand Strategy. If  you want an image of…[Read more]

First of all, let me congratulate you on deciding to get involved in the world of business! Making a business that is new without any experience is not something to be scared of because the success of entrepreneurs does not come from how much experience they have but from the fact that startup owners are more likely motivated, hard-working, and e…[Read more]

Supplier innovation has a lot of definitions, there is a common theme and it is “supplier driven innovation”, which is the expanded form of the term.

When you do your business, you build relationships with your suppliers. This suppliers learn your business; often in great detail. When suppliers learn about your business, it is common for them to…[Read more]

Lean Manufacturing’s goal is to provide superior quality products for more customers at a significantly lower price while contributing more to the market. To be more specific it wants: cost reduction, elimination of waste, guaranteed product quality and customer satisfaction.

Successful companies base their philosophy on Lean Manufacturing.…[Read more]

The best social media marketing method is to find your target market.

Let’s face it, you can’t sell your product or service to everyone. Your brand doesn’t catch everyone’s attention (NOT YET). So why would they be interested to follow you on social media?

1. Numbers of followers doesn’t matter

Terrible marketers will just be after the number o…[Read more]

Creativity is something you’re born with. BUT if you want to try to be creative, here are some tips you can follow so you can come up with great ideas.

Make time. If you are busy, and don’t much time, you can’t form new ideas. So set aside time and just do nothing but think. It can be a very hard thing to do, but it’s a good habit. It’s also g…[Read more]